Skip to main content

How to build a prospect research assistant

E
Written by Errin Veney

Before you begin

  • Start with one workflow, one source of information, and a named reviewer.

  • Use sanitized sample data while you are testing the structure and review loop.

Build the workflow

A useful sales app should reduce research time without inventing personalization.

Build an assistant that accepts

  • Company name

  • Website

  • Target role

  • Your qualification criteria

It returns

  • What the company does

  • Relevant trigger or change

  • Likely problem connected to your offer

  • Evidence and source

  • Qualification score with reasons

  • Three questions for discovery

  • A draft note that uses only verified facts

Starter prompt

“Build a prospect research assistant for an enterprise seller. Research the company using approved sources, score it against [criteria], show evidence for every claim, and draft a short outreach note. If a fact cannot be verified, omit it.”

The evidence requirement matters. The goal is not a longer email. It is a faster, more defensible reason to contact the account.

Common mistakes

  • Drafting personalization from unverified claims.

  • Scoring an account without showing the reasons.

  • Collecting more research than the seller can use in discovery.

Frequently asked questions

Can I use this template for a different industry?

Yes. Replace the role, input, rule set, output, reviewer, and prohibited actions. Keep the first workflow bounded and inspectable.

When should I use production data?

After the structure works with safe examples and the required permissions, security, retention, and review controls are in place

Did this answer your question?